Snack Wraps: Everything You Need to Know

What Are Snack Wraps?

Snack Wraps are compact, hand-held wraps originally introduced by McDonald’s in the early 2000s. They featured a warm flour tortilla filled with:

• A crispy or grilled chicken strip
• Shredded lettuce
• Shredded cheese
• Ranch or honey mustard sauce

Designed as a quick snack or a smaller meal option, Snack Wraps quickly became a fan favorite for their portability, flavor, and price point. They offered a healthier, lighter alternative to burgers and fries — without sacrificing taste.

A Brief History of Snack Wraps

Launch & Popularity

Snack Wraps were first launched in the U.S. around 2006, following positive test results. By 2007, they were available nationwide, often featured in “value menus” or bundled meal deals.

Their portability and snackability made them especially popular among millennials, commuters, and fast-food lovers looking for something lighter.

Discontinuation

Despite their popularity, McDonald’s began phasing out Snack Wrap in 2016, citing:

• Operational complexity
• Slower kitchen prep times
• Lower profitability compared to other core menu items

As of 2020, Snack Wraps were no longer available in the United States. locations, though they remained available in select international markets.

Why Were Snack Wraps So Popular?

Snack Wrap became more than just a menu item; it became a cultural icon. Here’s why they struck a chord:

• Affordable: Usually under $3
• Flavorful: Balanced sauce, crispy meat, and cheese
• Light: Felt healthier than most fast-food items
• Customizable: Available in grilled or crispy versions
• Convenient: Easy to eat on the go

Their departure left a noticeable gap. Social media platforms like TikTok and Reddit featured thousands of posts demanding their return. Some even created DIY Snack Wrap recipes in protest.

When Is the Snack Wrap Coming Back?

After years of fan petitions and viral buzz, McDonald’s officially announced that Snack Wrap will return to U.S. menus on:

July 10, 2025Starting at 10:30 a.m., after breakfast hours

This isn’t a limited-time item, McDonald’s plans to make Snack Wrap part of their core menu, available nationwide at participating locations.

What’s New in the 2025 Snack Wrap?

McDonald’s isn’t just bringing them back, they’re revamping them.

Here’s what’s changed:

New Protein: McCrispy Chicken Strips

Instead of the old processed tenders, Snack Wrap now features the same white-meat McCrispy strips used in the popular McCrispy sandwich.

New Flavors: Ranch & Spicy

• Ranch Snack Wrap: A flour tortilla filled with garlic-onion ranch sauce, lettuce, and cheese.
• Spicy Snack Wrap: Zesty habanero-style sauce, crispy chicken, lettuce, cheese

Pricing

The Snack Wrap is priced at $2.99, keeping it affordable and ideal for budget-conscious consumers.

How to Order a Snack Wrap

You’ll be able to order Snack Wrap via:

• In-restaurant counter service
• Drive-thru lanes
• The McDonald’s app
• Delivery apps (Uber Eats, DoorDash, etc.)
• Late-night menus at select 24-hour locations

Why McDonald’s Is Bringing Snack Wrap Back

McDonald’s decision aligns with broader market trends:

1. Consumer Demand

For nearly a decade, fans have begged for Snack Wrap to return. Popular TikTok videos, Reddit movements, and Change.org petitions amassed millions of views and supporters.

2. Wrap Wars

Competitors like Popeyes, Taco Bell, and Sonic launched their own versions of chicken wraps in recent years, forcing McDonald’s to re-enter the category.

3. Menu Diversification

As McDonald’s focuses on value and variety in 2025, Snack Wrap offers a lighter, smaller option that appeals to health-conscious and younger consumers.

Can You Make Snack Wraps at Home?

Yes! If you can’t wait until July 10, here’s a simple homemade version:

Homemade Snack Wrap Recipe

Ingredients:

• 2 chicken tenders (crispy or grilled)
• 1 soft flour tortilla
• 2 tbsp ranch or spicy mayo
• 1/4 cup shredded lettuce
• 2 tbsp shredded cheddar or cheese blend

Instructions:

1. Warm your tortilla in a pan or microwave.
2. Place cooked chicken down the center.
3. Add lettuce, cheese, and your chosen sauce.
4. Fold tightly like a burrito.
5. Slice and serve!

It’s a quick, nostalgic way to bring Snack Wrap back into your kitchen.

Is the Snack Wrap Worth the Hype?

As a chef, I don’t often hype fast food, but Snack Wrap has always been the exception. They represent convenience, flavor, and nostalgia in one handheld package.

Whether you’re a longtime fan or new to the trend, July 10, 2025, is your chance to taste the comeback that food lovers everywhere have been waiting for.

FAQ

When did McDonald’s discontinue Snack Wraps?

Snack Wraps were discontinued in most U.S. locations in 2016 and removed entirely by 2020.

Are Snack Wraps healthy?

Compared to burgers or fries, Snack Wraps offer a lighter option, especially if made with grilled chicken.

What sauces come in the new Snack Wraps?

The 2025 versions feature Ranch and Spicy Habanero sauces.

Will Snack Wraps be available all day?

No, they’ll be available from 10:30 a.m. to late-night, excluding breakfast hours.